Best Buy has announced its plans to host a weeklong "Black Friday in July" sale from July 7 to 13. The ?? ?? ???event will directly overlap with Amazon's members-only Prime Day event, which is scheduled for July 8 through 11.
A representative for Best Buy told Mashable via email that its Black Friday in July sale will usher in "deals on TVs, laptops, headphones, video games, electric bikes, and more." New offers will go live every day of the sale in stores, on its website, and in the Best Buy mobile app.
Best Buy will also offer "Doorbusters — some of the hottest deals on top tech" for the first time during the event, cribbing from its Black Friday programming last fall.
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Unlike Prime Day, Best Buy's Black Friday in July sale won't be a members-only affair. However, Best Buy's rep said shoppers who have joined the paid (Plus and Total) tiers of its My Best Buy program will earn exclusive rewards on certain purchases during the event. These are live now as part of a Member Deal Days promotion and will hang around through the final day of Black Friday in July:
$100 reward for TV and audio purchases of $999+
$25 reward for every $250 spent on Windows laptops and desktop computers (up to $75)
$20 reward for every $200 spent on tablets, e-readers, and accessories (up to $100)
$20 reward for every $150 spent on Nintendo Switch 2 and Switch games and accessories (up to $100)
$10 reward for every $50 spent on small kitchen appliances (up to $50)
$10 reward for every $50 spent on floor care (up to $50)
$10 reward for every $50 spent on wearables (up to $50)
$10 reward for every $50 spent on monitors and PC accessories (up to $50)
$5 reward for every $25 spent on vinyl records (up to $25)
$10 reward for every $50 spent on toys, cards, and collectibles (up to $50)
$25 reward for every $250 on networking products (up to $100)
My Best Buy Plus costs $49.99 per year and unlocks free two-day shipping and an extended 60-day return window on top of access to certain sales and deals. A My Best Buy Total membership goes for $179.99 per year and includes up to 24 months of product protection, 24/7 tech support, and a 20% repair discount, among other perks.
Best Buy has traditionally held anti-Prime Day sales in the summer, but this will be the first year its counter-programming lasts a whole week. (Previously, it was only three days long.) It makes sense given Amazon's own unprecedented decision to extend Prime Day 2025 from two days to four.
Best Buy won't be the only major retailer running a summer savings event alongside Prime Day. Target will host one of its Circle Week sales from July 6 to 12, and Walmart is planning a Walmart Deals event for July 8 to 13.
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UPDATE: Jun. 25, 2025, 12:20 p.m. EDT This story has been updated with new details about members-only offers during Best Buy's Black Friday in July sale.
UPDATE: Jun. 20, 2025, 2:55 p.m. EDT Target initially shared the wrong dates for its Circle Week event, a company rep tells Mashable. The sale will be from July 6 to 12, not July 13 to 19. This story has been updated accordingly.
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Topics Amazon Prime Day