Automobili Lamborghini is tumblr eroticismcontinuing its journey into Web3. The iconic brand is taking loyalists off-road and on a virtual mission that starts from the Moon, crosses space, and continues to iconic locations across the world. In collaboration with NFT PRO? and INVNT.ATOM?; “The Epic Road Trip” campaign is Lamborghini’s third NFT project.?
In this new adventure, Lamborghini super sports cars will be the unmissable protagonists of places that travelers can visit and explore, collecting new NFTs every month for eight months until March 2023. The custom collection consists of four NFTs that can only be bought for 24 hours each – over four consecutive days every month. The fourth NFT will only be made in a limited run of 63 units. At the end of the campaign, only those who have collected all monthly NFTs, either the three open editions or the three open edition plus the limited edition, will receive a special NFT.?
To reward the most loyal of super sports car fans during the campaign, other exclusive surprises will be on offer, including a digital artwork by the Lamborghini Centro Stile produced for “The Epic Road Trip” campaign, available for those who purchase two complete monthly collections. There will also be an opportunity to participate in a special tour of the Sant’Agata Bolognese’s Headquarters, eligible for those who have completed the first four months of NFT acquisitions. More rewards are soon to be unveiled.?
“Since 1963, the year of its foundation, Automobili Lamborghini has always led from the front, demonstrating this with its super sports cars that continue to be the protagonists in the dreams of children and adults all over the world. Entering the virtual world of modern collecting with NFTs is the natural translation and evolution of that dream”said Christian Mastro, Marketing Director of Automobili Lamborghini. “NFTs are the new, unconventional and exclusive proposition, paving the way for a new form of expression for the younger generations.”
“Lamborghini loyalists and cryptocurrency fans will be amazed by this next series of drops that culminate in a very special reveal next March,” said Christian Ferri, CEO of NFT PRO?, Lamborghini’s launch partner and an expert on Web3 engagement. “We are thrilled to continue our partnership with Lamborghini by offering this truly exclusive NFT collection.”