Paris Saint-Germain is proud to announce a landmark partnership with Matchain, a leading blockchain platform specializing in AI and decentralized identity. This collaboration will run across three seasons, from 2024 to 2027, setting the stage for an unprecedented fusion of blockchain technology and professional football.
As the Exclusive Digital Identity Partner of the Club, Matchain will integrate its decentralized identity (DID) and data sovereignty solutions to transform fan engagement and user data security. Furthermore, both companies intend to establish a Joint Innovation Studio driving the club’s Web3 innovation. Through this integration, Paris Saint-Germain will empower its global fanbase with personalized, secure, and innovative digital interactions that will transform the way supporters connect with their beloved team.
This partnership is the future of sports technology. Fans will no longer be passive observers but active participants in a fully integrated, decentralized ecosystem. Matchain’s blockchain-powered platform will introduce Paris Saint-Germain fans to a new era of ownership, privacy, and personalization, offering unprecedented control over their digital interactions with the club. This partnership will bring Matchain’s advanced AI-driven decentralized identity platform to life, creating seamless and secure experiences for millions of PSG fans across the globe.
The Joint Innovation Studio envisions bringing together PSG, Matchain, and industry-leading Web3 experts to collaboratively drive the future of Web3 development at the Club. This initiative aims to continuously explore and integrate cutting-edge technologies that enhance fan experiences, keeping Paris Saint-Germain at the forefront of digital transformation in sports. Through this collaborative effort, the studio is poised to incubate groundbreaking innovations that will set new standards in the sports world.