LONDON -- A Tube station in London has had every single advert replaced with posters urging people to go vegan.
SEE ALSO: Adverts on ?????? ???? ?????the Tube have been 'hacked' to spread an important messageAnimal rights group People for the Ethical Treatment of Animals (PETA) is behind the move, which saw 60 posters of cows, pigs and chickens take over Clapham Common station.
This Tweet is currently unavailable. It might be loading or has been removed.
"I'm ME, Not MEAT. See the Individual – Go Vegan," reads the posters' slogan.
PETA has labelled the ad replacement as a "vegan Tube station takeover" intended to encourage commuters to go vegan in 2017. "Cows, chickens, and pigs are no different from human beings when it comes to feeling pain and fear and valuing their lives," readsa statement released by PETA.
Commuters seem to have responded positively to the posters.
View this post on Instagram
View this post on Instagram
While others have questioned what Clapham Common station is trying to tell them.
This Tweet is currently unavailable. It might be loading or has been removed.
Featured Video For You
Of course Emma Watson is hiding feminist books all over the London tube