Spotify is sex after a music videointroducing a new way for young listeners to discover music, announcing a new Premium membership pilot tailored explicitly to kids.
Unlike Spotify Kids — a child-friendly app that offers singalongs, soundtracks, and playlists curated by Spotify — the new offering is a parent-managed Premium membership for users under 13, giving them access to more of the app under the supervision of their caregivers.
SEE ALSO: Why is Gen Z trauma-dumping on TikTok using candy salad?"As young listeners embark on a journey of music exploration with a managed account, through this new pilot they will get to enjoy many of the features and functionality that Spotify users know and love, including personalization features that make music discovery on Spotify so exciting and unique," wrote Spotify.
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Premium Family users would be able to add a managed account to their plan, which can then be tailored by the parents via in-app controls. This would allow parents to block specific songs or artists, or manage playback of explicit content, including visual media accompanying songs themselves.
Spotify says the updated Family plan would also be a solution for parents' who have had their account recommendations (and annual Wrapped data) commandeered by their children's music — Users have long asked for a kind of "Parent Mode" that could be turned on to filter out kid content.
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The pilot is only available to users in Denmark, New Zealand, and Sweden, for now.
Topics Music Social Good Family & Parenting