Cereal boxes usually showcase the smiling faces of sports stars but ??? ??Kellogg's is doing something different this time.
The brand, known best for its sugary cereals like Froot Loops and Frosted Flakes, joined GLAAD in its anti-LGBTQ bullying campaign — deemed Spirit Day on Oct. 17. Kellogg's released its new, limited 2019 cereal box edition called "All Together Cereal," with six well-known Kellogg's mascots and six mini cereal boxes all included in the same box, according to a press release.
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Kellogg's says it will donate $50,000 to GLAAD "to support its anti-bullying and LGBTQ advocacy efforts."
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"We have long been allies and supporters of LGBTQ employees, their families and the community. For more than 100 years, Kellogg has nourished families so they can flourish and thrive, and the company continues to welcome everyone to the table," said Priscilla Koranteng, vice president of global talent and chief diversity officer in a press release.
Talk show hosts Trevor Noah and James Corden both wore purple in solidarity with Spirit Day.
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Kellogg's wasn't always so woke, though.
In 2017, the company apologized after the comic book writer Saladin Ahmed criticized Kellogg's of teaching racism on one of its cereal boxes.
Here's to hoping more companies own up to their mistakes and promote an inclusive culture.
Topics Activism LGBTQ Social Good